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Aug 25, 2020
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Bella Hadid is “Freaking the F Out” About Spicy Vegan Chicken Nuggets

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Last week, supermodel Bella Hadid was surprised with a delivery of sold-out NUGGS, a plant-based chicken nugget alternative by vegan technology start-up Simulate. The limited-release Spicy NUGGS launched on August 17. With only 1,000 boxes available, the brand sold out of its newest product within 16 minutes. 

 

 
 

 
 

View this post on Instagram

 

 
 
 

 
 

 
 
 

 
 

A post shared by NUGGS (@nuggs) on Aug 17, 2020 at 1:38pm PDT

After the New York-based brand took to Instagram to announce that its Spicy NUGGS were officially sold out, Hadid took to social media commenting “a devastating blow.” Soon after, the model shared a private message between her and NUGGS to her Instagram stories. “Ok, so you’re actually 0.2 miles from our office so you’ll have your Spicy NUGGS in like 30 [minutes],” the brand wrote. An excited Hadid captioned the post, writing “Guys, this isn’t an ad or anything. I found NUGGS on Instagram a while ago and I’m f****** addicted.” 
Often referring to itself as the “Tesla of Chicken,” NUGGS was founded by Ben Pasternak in 2017 and operates similar to software, constantly releasing new and improved versions of their pea protein-based vegan nuggets. Currently, NUGGS is in its 2.0 iteration after removing vital wheat gluten, decreasing sodium content, and creating a crunchier coating. Although the chicken nugget start-up announced a retail launch earlier this year, NUGGS are currently available direct-to-consumer only.,

Last week, supermodel Bella Hadid was surprised with a delivery of sold-out NUGGS, a plant-based chicken nugget alternative by vegan technology start-up Simulate. The limited-release Spicy NUGGS launched on August 17. With only 1,000 boxes available, the brand sold out of its newest product within 16 minutes. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by NUGGS (@nuggs) on Aug 17, 2020 at 1:38pm PDT

After the New York-based brand took to Instagram to announce that its Spicy NUGGS were officially sold out, Hadid took to social media commenting “a devastating blow.” Soon after, the model shared a private message between her and NUGGS to her Instagram stories. “Ok, so you’re actually 0.2 miles from our office so you’ll have your Spicy NUGGS in like 30 [minutes],” the brand wrote. An excited Hadid captioned the post, writing “Guys, this isn’t an ad or anything. I found NUGGS on Instagram a while ago and I’m f****** addicted.” 

Often referring to itself as the “Tesla of Chicken,” NUGGS was founded by Ben Pasternak in 2017 and operates similar to software, constantly releasing new and improved versions of their pea protein-based vegan nuggets. Currently, NUGGS is in its 2.0 iteration after removing vital wheat gluten, decreasing sodium content, and creating a crunchier coating. Although the chicken nugget start-up announced a retail launch earlier this year, NUGGS are currently available direct-to-consumer only.

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